Content marketing strategies for restaurants

Marketing content strategies for restaurants is one of the most effective ways to raise awareness of your business and, why not, improve turnover.

With this action – coming from digital marketing – you will achieve a greater reach, reaching the people who are part of your target audience, opening the opportunity to convert them into frequent customers of your restaurant.

Learn all about restaurant marketing: what it’s for, how effective it is, some tips on how to apply it and achieve your goals.

What is content marketing for restaurants?

Content marketing for restaurants is a way to attract customers to your business through interesting content

The information that is handled in the articles on your website or blog has to be written with persuasive and striking language, in order to capture people’s attention and convert them into future customers.

It is important to know that content marketing for restaurants must respect trends . In other words, don’t just publish the topics you think are relevant. Listen to your audience.

For this reason, it is important to study the topics that attract the attention of your audience and how you will address them in your blog.

What is it good for and how effective is it?

You should always keep in mind that the main objective of marketing for restaurants is to raise awareness of your business, get new customers and increase sales.

The effectiveness of content marketing is encompassed in one aspect: quality, original content that appeals to your target audience.

Publications should be based on quality rather than quantity, because people go to websites looking for information of interest and not just for the most information.

It is also important to emphasise that your content must be unique and different from that of your competitors, so copy and paste is out of the question

That is why, before you start writing the content for your page, it is necessary to research the information offered by other websites and offer a higher quality response.

The more diversity, the better

As a detail to consider in restaurant marketing is the diversity of content, so don’t let your website focus on just one type of content related to the restaurant industry

Cover various branches of the food world, such as food news, what’s hot each year or season, tips for your diners, how to reheat your food to go, are just a few examples.

Although it is a topic with a lot of competition, keep in mind that recipes are a type of content that has a large audience. You can offer recipes that go with the style of your restaurant.

People are looking for a specific recipe and when they enter your page they will generate the visits you expect. Moreover, once they enter, they will know that the dish they are looking for can be eaten or ordered in your restaurant.

So the key to diversity is to publish content of interest to people who visit your restaurant, to convert them into new customers.

A must-have ingredient: A blog

A restaurant’s online presenceis becoming increasingly important and this – of course – includes social media.

Customers tend to research the restaurants they are invited to or plan to go to, so all the information about your business should be on a blog.

Contact information, menu and other details that give customers an idea about your restaurant should be contained there.

Also, you have to make constant updates with interesting content that you will create to attract customers. It is ideal to have a content plan to keep everything under control.

With the use of keywords and the frequent publication of articles, your blog will gain positions in search engines . The goal is to get to the top.

Must have content marketing for restaurants

Your restaurant’s blog should follow four fundamental tips in content marketing for restaurants.

With these strategies your blog will start to have the reach and the flow of customers you are looking to attract to your business.

Optimise your site for mobile

Your blog or website needs to have a responsive design so that it can be opened on any device, be it a mobile, tablet, laptop or desktop computer.

That way, customers will have access to your site at all times. They will be able to read the content you publish without any inconvenience and whenever they want.

Image is everything

A picture is worth a thousand words, so don’t forget to use them on your restaurant’s blog.

The images you post should include photographs of the dishes on your menu, the establishment or those related to each article published.

Don’t be afraid to upload videos to the blog. It is ideal to publish videos where you show customers how the dishes on your menu are prepared. Videos of celebrations in your restaurant will capture their attention instantly, don’t discard them either.

Of course, all audiovisual material uploaded to the blog must have a good resolution so that every detail can be appreciated.

Study the interest of your users

Not all people are interested in the same restaurant. Marketing for restaurants is the perfect tool to survey the type of user you are attracting.

Observe and analyse the statistics of the people who visit your blog, as well as the content that receives the most attention.

With this information you will recognise the tastes of your restaurant’s target audience, important data to adapt the content, thinking focused on that audience.

Publish to your clientele

The customer is the main actor in content marketing strategies for restaurants, so offer them the relevance they deserve.

Publish -on your blog and social networks- images and testimonials of the experience your customers had in your establishment.

Another idea is to add a section of opinions and suggestions for them to post how they rate the service they received.

Take email marketing into account

In every blog or restaurant website there is a request to subscribe to their newsletter, don’t leave yours behind.

Email marketing allows you to keep your customers informed about news, offers and promotions that your business has.

You can send emails as often as once a week or twice a month, plus you can send personalised content to subscribers.

Products that help restaurant marketing

Restaurant marketing is not complete if you don’t offer the quality service that you publish on your blog and social networks.

That’s why at Monouso, our online shop, we offer you the products you need to serve your dishes and drinks with style and originality.

Our products are manufactured with resistant materials and with a variety between reusable, disposable and biodegradable.

Take a look at the catalogue that awaits you on the page and get the quality you are looking for, at affordable prices.