Hiring beer for a bar: 7 keys to choose a supplier

Are you looking for a beer supplier for your hotel, restaurant or bar business? If you do not know which one to choose, you should know that there are important details to consider in order to make a good choice when hiring beer for a bar

It is essential to be very clear about what the breweries offer you in exchange for selling their brand in your business. You should also analyze whether or not it is convenient for you to sign an exclusivity contract and other decisive details that we will discuss in this post

To help you in the process of selecting a beer supplier, we have gathered key information on the subject. Throughout this article you will learn which are the most relevant points to hire beer for a bar.

7 key points to hire beer for your bar

When hiring beer for your bar, make sure that beer suppliers meet the following characteristics:

1. Product quality

The quality of the product is a determining factor in choosing the right beer supplier. Consumers are looking for good quality beers and will prefer places that serve the best and most varied types of beers.

When sourcing beer for a bar, make sure you choose the best quality beer supplier possible. You can do your research and find out what types of beer are most in demand by consumers in the restaurant industry. You should also consider the preferences of your own customers.

2. Variety

Aside from quality, product variety and presentation are also important. Make sure that your supplier has a wide range of products in different presentations.

Keep in mind that, with the wide variety of industrial and craft beers on the market, consumers have become very demanding and are open to innovation. They will appreciate being able to choose from a wide variety of beers on your menu and not be limited to what is offered on tap

The container in which you serve the beer can make the difference with respect to the competition. Our advice is to try to innovate in the presentation. In Monouso you will find all kinds of cups, glasses and pitchers that will make your customers enjoy a different experience.

3. Prices

Costs are another important aspect that you should keep in mind when hiring beer for a bar. But of course, you should not leave aside the quality of the product to save a few euros, strive to find good products with the best value for money.

Any self-respecting beer supplier should be able to offer you good prices, payment facilities and discounts for quantity purchases, among others. In addition, it would be appropriate to synchronize the supplier’s payment dates with the most convenient date for your business and avoid possible inconveniences.

4. Good advertising

There are beer brands that have excellent marketing and advertising strategies. Typically, these types of beers tend to be well received by consumers

If you choose to serve well-known beers in your bar, you will attract more customers and increase sales, since a beer with good advertising sells itself

5. Responsibility

It is essential that at the time of hiring beer for bar you make sure you choose a professional and involved beer supplier

Having a responsible supplier, who meets delivery deadlines on time, influences the smooth running of the establishment

You will always receive your beer on the agreed date and you will have enough time to get organized without interrupting your daily work. In addition, you will avoid supply delays that could negatively affect your business.

6. Training

Continuous training is so important in the on-trade that some beer suppliers offer training workshops as an added value to their services. The possibility of training your employees or training yourself in the brewing field will positively affect your business and help it grow.

7. Research suppliers

One way to make sure that the supplier meets all of the above requirements is to do some research beforehand on the different beer suppliers in the area. To do this, you can search for information about their reputation on the Internet or ask managers of other bars about their experience with this type of supplier.

Beer Rappel: What is it?

Being clear about what is involved in opting for a beer rappel for bars is very important before hiring beer for bars. It is a type of discount or loan offered by beer suppliers to businesses for committing to sell a certain amount of product in an agreed period of time.

To help you understand this better, let’s illustrate it with an example. A brewing company makes an agreement with an establishment and offers an amount of money in advance to the establishment. In return, the store must sell a certain amount of that brand of beer per year for several years.

If it succeeds in selling the agreed amount of beer, at the end of the year it will get a larger rebate or will be able to return the amount that has been advanced.

Generally, the beer rappel, in addition to the economic contribution it provides, also includes the assembly of beer taps, showcases, blackboards, awnings, among many other supplies for bars. This type of companies that assemble bars can be convenient for entrepreneurs who want to open a bar. In this way, they will save costs by not having to buy these and many other essential elements for the ambience of the premises.

Disadvantages of rappel

Doing business negotiations as a rappel brings great benefits to your establishment. One example is that it provides your business with the necessary elements for its operation. However, this type of contract can also have certain disadvantages for your business.

Most of these companies that supply beer to catering businesses require exclusivity, so you can only serve beers of their brand. In addition, they have a contract of permanence, so you will have to respect the agreement for the duration of the contract.

We know that most consumers prefer to select and sample from a variety of products. If you can’t offer them this variety, it could reduce customer attendance at your bar.

Alternatively, you should know that there are some beer suppliers that are not as demanding in this regard. So, when you sign an exclusivity or rappel contract with them, they require that 75% of your beer offer be of their brand, while the remaining 25% can be of the brands of your choice.

If you were looking for the perfect beer supplier, we hope this post has helped you. Now you have the information you need to avoid inconveniences and dissatisfaction when hiring beers for a bar.