Tips for becoming a successful gastronomic influence

To be a gastronomic influence is an activity that allows to promote and to impel a brand, by means of different actions of marketing that – in most of the cases – usually are very effective.

Here we will share some strategies that will allow you to develop as a gastronomic influencer, a business that is on the rise and with which you will be able to support your local restaurants.

Discover with us what is a gastronomic influence, the keys to develop successfully in this environment and how to be a recognized influence in the gastronomic field.

What is a gastronomic influence?

Defining what a gastronomic influence is is a simple task. It is an outstanding personality, with experience in the culinary field, capable of influencing the perspective of his followers with his opinions.

An influencer can develop in any sector and this is due to their ability to incorporate strategies and actions focused on promoting a product or brand, offering dynamic experiences that attract the attention of their followers.

This is how a gastronomic influence helps a business

Among the actions that as a gastronomic influence you can develop to promote a business we have the following:

• Share publications and opinions in your accounts with interesting content that will attract your followers, so that they will be encouraged to visit the business being promoted.
• Maintain credibility within your community of followers , this way it will be easier for you to guide them when offering products and services.
• Target a specific audience and keep their attention.
• Share real images of the product or service that is recommended, in this way you promote and humanize the brand to achieve the loyalty of the followers.

Types of influence you find in social networks

Among the gastronomic influences we find in social networks we can mention four types, they are

Celebrities

This type of influencing usually has millions of followers, to the point of being compared to Hollywood stars

However, it is important to note that to reach those numbers, this type of influencer is very active in social networks.

Macro influencers

Macro influencers have the ability to gain the support of their followers through their credibility

They have more than 100,000 followers on their social networks.

This type of influencer is an excellent option if you want to boost your business or develop new strategies throughout your country.

Specialised micro influencers or influencers

Specialized micro influencers or influencers have less than 100,000 followers.

They are characterised by maintaining a more direct relationship with their followers and handling issues in a prominent way with a focus on local areas.

Everyday influencers

The everyday influencer is one of the most active in social networks, this type of influencer is a real ambassador for the brand, who is in charge of sharing their opinions, products and services that they actively promote.

Collaborations you can offer a restaurant

There are different types of collaboration that you can offer a restaurant by acting as a gastronomic influence. Some of them are:

Post-Sponsored

Sponsored posts are a type of collaboration agreed between the influencer and the brand.

This economic agreement will depend on the number of followers and the segment that the influencer covers, as well as the impact it may have on the brand

Collaboration by exchange

Collaboration by exchange is one of the most common agreements between influencers and brands.

In this case, the gastronomic influencer receives the product or enjoys a service from a brand free of charge, on the condition that they promote it through their social networks.

However, this agreement does not guarantee the brand’s return on investment.

Long-term collaboration

Long-term collaboration involves a paid collaboration, in which the company establishes a fixed payment by influencing it to publish content promoting its product or service.

This type of collaboration is one of the most recommended to promote businesses such as restaurants and bars.

Events

On the other hand, events are a type of high-value collaboration in which influencers receive invitations from brands for their launches.

At all times an attempt is made to give them their products as gifts and to have them photographed while using or consuming them.

Discount codes

Another model that influencers offer as a collaboration for brands is through the use of discount codes, which offer percentages of discount when purchasing a product or service.

Must-have applications for a gastronomic influencer

To be an impact gastronomic influencer, you must be up to date with the applications that give you the best results during your work as an influencer.

Let’s see which ones are the most outstanding at the moment:

Cookboth

Cookboth is an application with which gastronomic influencers can share photographs , showing the step-by-step preparation of dishes in restaurants, so that users can share recommendations and opinions.

Foodinterest

Foodinterest is another social network used by gastronomic influencers to share information related to recipes, reviews and cooking menus.

From there, users can also give their opinions about the menu and service offered by restaurants.

Urbanspoon

Urbanspoon is a free application that serves as a guide to gastronomic influencers, to recommend to their followers where to find the best food

Vivino

Vivino is another application used by gastronomic influencers to provide recommendations to their followers, especially where to find the best wines

Keys to becoming a gastronomic influencer

Learn how to be influential by applying some keys to conquer your followers. Here we will share the most important ones:

• Choose a topic to share the information: this way you will be able to offer your followers outstanding news on topics of interest to them.
• Define your potential client: this will allow you to please them and cover their expectations while maintaining their interest in the content you broadcast.
• Highlight your presence with a dream outfit: with accessories that stand out and make a difference, such as a good wardrobe accompanied by glasses.
• Make your attitude stand out from your personality: by creating a character who is willing, cool and able to understand what the public needs.
• Choose a profile: that allows you to show your lifestyle, the spaces you visit and the activities you do in your daily life.
• Find your fans: offering creative, innovative and outstanding content.

Factors to identify the best gastronomic influence

Some factors that will allow you to become known as a better gastronomic influence are

• Tohave an outstanding profile with real followers.
• Maintain an active presence by interacting with your followers.
• Publish creative and interesting content.
• Putting into practice new trends that cause a furore among your followers.

Are they necessary for the marketing of a restaurant?

Without a doubt, the presence of gastronomic influencers is necessary for the marketing of a restaurant, as they allow you to promote brands, attract clients, give visibility to the business and increase profits.

Giving way to the creation of innovative proposals that -in a creative way- keep your restaurant as a space to be visited, shared and enjoyed with friends and family.

Gastronomic influence in Spain

According to a study carried out by Social Influencer Report, in which they analyse the most influential Instagram accounts, one of the most prominent gastronomic influencers is Carlos Rios.

Known as the driving force behind the “real food” movement, Carlos has 1.4 million followers on his Instagram account.

The study also shows a list of accounts of prominent influencers, according to the number of followers, who are inclined to share content related to organic ingredients, sports nutrition and an outstanding gallery of dishes.

This is undoubtedly a booming activity in the country.

Products that everyone should know about (and use in photos)

A gastronomic influence lives from a sophisticated and well-created image. To do this, you must havehigh quality packaging, crockery, cutlery and glasses, with an aesthetic that stands out from the rest.

To find all the products you need to know, go to Monuoso‘s website, there you will find a great variety of articles, ideal for the hotel and catering sector.

With Monouso’s products, you will be able to offer your followers a unique image, distancing yourself from your competitors.