What is sold in a bar

que-se-vende-mas-en-un-bar

Would you like to know which products are bars betsellers?

What should you do to start selling what users consume the most?

5 most consumed products in bars

An effective sales strategy consists of including a variety of items on the menu to ensure that customers satisfy their requests, leave happy and come back. Therefore, you must make sure to offer the products most in demand by customers and thus obtain higher profits in your establishment.

Below, we will talk about each of the products that lead sales in a bar.

1. Beers

Among the beverages to sell we find beers. This beverage, along with coffee, represents the largest percentage of a bar’s sales. Therefore, it is essential to add new and varied possibilities of this product to your offer.

cerveza-en-bar

There is a wide range of beer brands on the market and there are also craft beers that have a large number of followers

Hence the importance of having a wide range of blond, black, lager, pilsen, IPA beers… of different brands and varying degrees of alcohol, so as not to disappoint the clientele by forcing them to migrate to another bar.

how to encourage their sale at the bar? Make them visible; highlight your taps or decorate the bar shelves with the craft beer offer, for example.

2. Other alcoholic beverages

After beers, there is a list of top-selling alcoholic beverages in bars, such as cider, wines and cocktails. The delicious flavors, striking colors and provocative presentations of cocktails make these drinks highly profitable.

So you should include in your menu a variety of cocktails with original presentations, to make them irresistible to customers.

3. Appetizers

Most consumers who drink beer, wine or any other beverage usually accompany it with a good tapas or pinchos. For this reason, appetizers, snacks or appetizers are also among the best-selling products in bars.

 pinchos-en-bar.

So, products such as provocative patatas bravas, anchovies, skewers, chips, croquettes, nuts, olives, etc. can never be missing in your offer. Keep in mind that a key factor for success in this point is to work only with top quality ingredients.

how to promote their sale? Make sure your display case is always full of tempting options ready for your customers to effortlessly point them out. Don’t forget to remind them of what’s available: take advantage of the moment you are serving their drink to recommend the latest skewers that are out.

4. Coffees

Coffee is also among the most consumed products at the bar. But don’t be satisfied with just serving the classic espresso, cappuccino, latte or Americano. The idea is to be at the forefront and offer a wide variety of hot and cold drinks that are prepared with coffee.

bar-de-cafe

There are many types of coffee cocktails, highly sought after by caffeine lovers, which increase the profitability of your bar. Therefore, it is convenient to diversify your menu by including delicious coffees with touches of liqueurs such as rompope, amaretto, whiskey cream and others.

5. Soft drinks of different flavors

Although in smaller quantities than the previous products, soft drinks with different flavors are also in demand by customers in bars. In fact, many people enter a bar in the company of friends, but do not consume alcohol and choose to drink the soft drink of their choice.

7 tips to promote the consumption of products in your bar

After the economic impact caused by COVID-19 on restaurant businesses, it is time to boost sales and increase turnover figures. To help you achieve this goal successfully, here are a series of recommendations to encourage the consumption of products in a bar.

1. Offer complimentary snacks

It is normal that when people eat, they feel like drinking, and you can take advantage of this reality by offering snacks as a courtesy of the house that not only serve as a starter to whet the appetite, but also provoke thirst and originate the drink order.

2. Create a pleasant musical atmosphere

A relaxed and pleasant atmosphere in the bar is essential to extend the customer’s stay and therefore the consumption of this. Therefore, it is important to make sure that the background music has the appropriate volume, so that it does not disturb the conversations between users.

3. Ensure the customer’s comfort

In order for the customer to feel at ease and stay there for a longer period of time, it is necessary that he/she is completely comfortable. For this, they must have good seats or stools in your bar.

Make sure they have the right measures and the appropriate design so that the customer feels very comfortable and comfortable when sitting on it.

4. Take care of the way you place the products in your bar

The placement of the products in the bar display cases is crucial for customers to feel attracted and end up ordering them. To do this, you must comply with the following recommendations:

  • When ordering desserts, tapas, drinks etc., place the most appetizing and eye-catching ones at first sight.
  • The products that are on sale should also be displayed at the first sight of the customer, since he/she will prefer the options with better prices.
  • Well-lit display cases are essential to make food and beverages look much more desirable and stimulate the customer to consume them.

5. Offer wifi in your bar

Offering free social Wi-Fi access in your bar will make customers stay longer in the bar and increase the likelihood that they will consume more.

6. Hire soccer for bars

There’s no better way to encourage group snacking and drinking than by taking advantage of sporting events. That’s why hiring soccer for bars is a highly profitable action.

7. Make use of promotions

An excellent marketing strategy to encourage the consumption of a product in bars is to use promotions and events in restaurants. So you can use the two for the price of one, a happy hour or any other promotion, especially on days when the influx of customers is usually very low

Now that you know what sells best in a bar and how to encourage the consumption of these products, you can make those who enter your bar want to come back again and again, generating profits for your business.

What are the most valued products or services in any bar?

Among the most valued products and services in any bar, we highlight beers, alcoholic beverages, snacks, coffees and soft drinks of different flavours.

How can I promote the consumption of products in my bar?

Offering complimentary snacks, creating a pleasant musical atmosphere, making the customer comfortable, booking PPV football or offering wifi are some perfect strategies to encourage the consumption of products in the bar.

What marketing promotions can I include in my bar?

We recommend you to encourage consumption through strategies such as 2 for 1, a happy hour or any other promotion for the slower days.

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