Video marketing for restaurants

Video marketing for restaurants is very useful in all business sectors. While there are sectors where ideas for creating a video arise on their own thanks to their potential, there are others that require greater effort. With you in mind, we have decided to bring material that will help you enhance your brand. Don’t miss it!

Video marketing can improve the perception of your products

Video marketing for restaurants is a tool that aims to awaken consumer interest. These generate customers, traffic and conversions. Videos with content are an unbeatable opportunity for your company to gain visibility.

Today, 85% of global companies are increasing their audiovisual content. Social networks have become a great ally for disseminating audiovisual content. With this type of content marketing, you will increase traffic to your company’s website.

If the audiovisual content captivates the user, it will make it easier for them to remember the video and remember the product. Additionally, it will improve the perception of your products and attract potential customers.

Benefits of Using Videos to Promote Your Food Packaging

Video marketing for restaurants is not only a great promotional tool, but also a different medium with incredible potential. Not to mention its viral capability. Among its other benefits are the following:

• Attracts customers through appealing presentations. Audiovisual content has become the most suitable medium for reaching consumers. It generates the greatest impact in customers’ minds, as it affects both sight and sound. Additionally, it satisfies that need to be entertained in seconds.

• Generates greater visibility on digital platforms and social networks. Digital platforms and social networks offer wide reach. They allow direct interaction with the audience and provide the opportunity to effectively promote products or services.

However, when leveraging social media marketing, it is crucial that you choose the most appropriate ones. This way you can meet the brand’s objectives.

Lastly, it generates interest and trust in the quality of your products. Video connects you with your target audience on an emotional level. It creates an emotional bond that makes them want to do business with you.

When you generate sympathy and trust, the possibilities of winning a new customer are much greater. If the content you generate within your strategy meets your audience’s expectations, they will know that your brand is trustworthy.

Successful Strategies for Presenting Your Dishes Through Videos

Would you like your restaurant to stand out as the first choice for those who visit you? Of course you would! This way you can gain visibility in an industry that is full of options.

However, successful video marketing for restaurants must be well-thought-out and well executed. This advertising tool requires certain steps for your content to be fascinating and to attract new customers. Below we present some strategies.

1. Capture the Preparation Process

A restaurant is tremendously aesthetic and photogenic. In addition, there is a lot of movement throughout the day. This makes its raw material very attractive for audiovisual content. Make videos of the entire process, from the kitchen to the preparation of food in takeaway food containers.

A very useful strategy is to create content in boomerang format using Instagram as a tool. Then, download the created content and share it on another social network. Take into account the algorithms of each social network. As they are not all the same. For example, on Facebook the times are longer, which allows users to react.

In contrast, on Twitter and Snapchat, the times are shorter. The ideal is to adapt the content according to each social network. Also remember that you must make a good introduction to your videos, and don’t forget to include the addresses of your social media accounts. This is important for making a good video.

2. Use Detailed Shots and Close-ups

The detailed shot and close-up is one of the most popular types of cinematic shots in audiovisual productions. It involves showing an object up close to make the details visible. We recommend using it to emphasise important elements and convey a sense of immediacy and closeness. This way, you will create an emotional connection with users.

3. Apply Your Storytelling

Visual narration is one of the most applied techniques in hospitality. If you tell a good story, you guarantee that you are creating unique material. We recommend that before developing it, you answer these questions: What do you want to convey? And how are you going to do it? If your video has a well-crafted narrative, success is guaranteed.

Take Note!

If you want your product to always look attractive and the user to feel secure, there are other tips you should take into account. So take note of everything we are going to recommend in the following lines:

• Add filters, music or text.

• Publish your videos on the most used networks (Instagram, Twitter, Facebook, YouTube, LinkedIn and the TripAdvisor traveller community).

Follow the examples of videos that powerful hotels have published. Here are some examples of hotel videos on YouTube: The video from Byzantino Boutique Hotel, Kalima Resort and Spa in Thailand and the video from Holiday Inn Express in Adelaide, Australia.

In recent years, video marketing for restaurants has brought about a revolution in the sector. So much so that many claim it is the “future of content marketing”. If you want to boost your business, follow the recommendations that Monouso has left for you. You won’t regret it!